I am pleased to extend the $9.95 special offer
on our book through February 20
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Check the Blog, read the reviews or buy the book here.
Helping to build your business
Knowing how to write an effective proposal
or sales letter is critical to the success of so
many businesses and non-profit organizations.
They’re often not easy to write. In fact many
people, especially new entrepreneurs and
small businesses, can find them very
challenging.
I can’t solve every issue in my book How to
Write Proposals, Sales Letters & Reports,
but the book does provide a step by step
guide to help you. My goal is to make the
proposal-writing and sales letter process
easier and more effective so that you have
a better chance to win those business and
sales proposals on which you are competing.
That’s important at any time, but especially
in a tough economy.
| (This) is one of those books that you are glad to have handy when the situation arises…and you have no clue what to do. I am looking into writing grants. Now if any of you have gone down this road, you know it can be unsettling to say the least. I was absolutely thrilled to find some help in this work. The author took the confusion out of the process and gave me some great insight into how to proceed; and that’s just a small part of the book…Do it right the first time and achieve the results you desire. This book will certainly help with that. Shirley P Johnson |
Remember the 80/20 rule
Too many people rush to the writing before they are clear about the current situation and what the client wants to achieve. What you do up front, before you write, can make a huge difference. This is the 80/20 rule at work.
So, spend more time doing the up-front work; i.e. your research,
asking questions, consulting experts, before you write.
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You get to work with invaluable tools and concepts
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Mind mapping – powerful, idea generator, think outside the box
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Freewriting – thoughts and ideas you never knew you had
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A format that works
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Where to get help when you need it
Unlike any other books about business writing I’ve ever encountered…Written for both the novice and seasoned businesspeople and business writers alike…It is filled with solid recommendations on maximizing idea organization and how to make the final draft stand out. The author’s 25 years in business writing speaks by itself in the pages. Jennie S Bev, Managing Editor |
Check the table of contents
Proposals
Part I – Types of proposal
Details four types of proposal – RFP, informal, speculative,
grant – and the characteristics of each
Part II – The Discovery Process
Without question the most important part of developing
proposals – the up-front work. Understanding the client’s position and
what the client wants to achieve. Extraordinary tools to help you,
including two versions of mind maps to spark your creativity.
Part III – Research
The information you need – where and how to get it
Part IV – Your USP – Unique Selling Proposition
What makes you and your company new, better and different?
Helps you craft a compelling and powerful piece of work
Part V – Writing up the proposal
What format will you use? Here’s an invaluable template to
guide you
Part VI – Other considerations
Design and presentation can be the tipping point. So can follow
up
Sales Letters
Part I – Establishing content and market
Clarity first: do you really know your product? Your customer?
Part II – Determining format
The steps you must know to get your customer’s attention
Part III – Writing and revising
How to write and revise your letter so the customer takes the
action you want
Reports
Part I – Types of report
The most common reports you’ll face – Progress, Informative,
Analytical
Part II – Planning and research
How to plan, terms of reference, who it’s for, research
required
Part III – Analyzing what you’ve got
You’ve done the research. Now use those exploration tools to
help figure out the situation
Part IV – Writing the report
You need a format and an outline. Here’s a pathway, plus guide
to help you write and rewrite
Part V – Packaging the report
Can your reader understand your report and act on it?
Presentation may make all the difference.
Part VI – Writing considerations
Tips on the writing process, like how to avoid writer’s block
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Check out the following personal testimonials
“The book’s emphasis on spending more time with up front work was extremely valuable. It’s a habit worth cultivating.” – Kirsten Warren, Associate, R.V. Anderson Associates Limited
“It is now easier to plan and prepare a proposal because of the brainstorming sessions we now have in our office.” – Clearvision Media
“Thank you for taking the stress away while I navigated through the unfamiliar waters of writing proposals. Your book provided a step by step guide that was easy to follow and is clearly written.”
– Corinne Scott, Project Management Consultant“I’ve been in business for almost 40 years in the clothing business. One of the divisions sells uniforms to large hotels, hospitals and restaurants. Winning these contracts is directly dependant on great proposals. Your book “How to Write Proposals, Letters and Sales Reports” has made my task much easier and less stressful. Following the examples and templates in the book makes it easier to prepare a successful proposal. In addition the tools and concepts included are a great help in submitting a winning bid….which could bring many years of repeat business. Thanks for making my life less stressful and my business more prosperous!”
– Sam Phillips, Uniformes Vittorio
Before you buy, download this chapter
The most important part of this book in terms of how to write proposals is The Discovery Process. Download The Discovery Process for yourself now.
I just finished reading your book on Proposals, Sales Letters and Reports. I consider myself very well-versed in the art of sales writing, but I learned a lot of new material from your book. Thank you for writing it. Steve Slaunwhite, Copywriter and Author
Buying the book
This book retails for US$16.95. We offer you the opportunity to purchase it for US$9.95 (Free shipping in North America only. Contact us for international shipping rates).
If you prefer, especially overseas buyers, you can purchase the e-book version for only US$7.95.
To buy, simply click on one of the buttons below. Once Pay Pal confirms your choice of purchase, we will either mail you the actual book or e-mail you the PDF E-book.
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