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How to Write ProposalsDo You Know How to Write a Solid Business Proposal?
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in Our Latest Blog.

 


 I’m Neil Sawers. If you have to write a proposal, sales letter or report, this book will help you, guaranteed.

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Why you need a book like this

Lots of people dislike having to write a proposal. They know they need to in order to build their business, or obtain grants. You may be one of them. Wouldn’t you like an easier go of it?

 

You can. The whole purpose behind How to Write Proposals, Sales Letters & Reports is to help you through that process. We give you key tools, concepts and a path to follow so that you can do it with confidence and with a much better chance to end up in the win column.

 

 

As architects, we are involved in writing sales letters, reports and RFPs on a daily basis. This book reminds us of the finer detail required to write, produce and deliver a piece of work that will not only sell a product, but also the excellence of a firm.

Charl Johnson, BKDI Architects, Calgary

 

What’s so special about this book?

How to Write Proposals, Sales Letters & Reports is an easy read and exceptionally user friendly. Key points are always to the left, details to the right.

Sample scenarios are set up for you. Simply follow the format to create your own proposal, sales letter or report.

 

(This) is one of those books that you are glad to have handy when the situation arises…and you have no clue what to do. I am looking into writing grants. Now if any of you have gone down this road, you know it can be unsettling to say the least. I was absolutely thrilled to find some help in this work. The author took the confusion out of the process and gave me some great insight into how to proceed; and that’s just a small part of the book…Do it right the first time and achieve the results you desire. This book will certainly help with that.

Shirley P Johnson
Bookreviewcafe.com

Remember that 80/20 rule? It works here!

What you do up front, before you write, really makes a difference. It’s the 80/20 rule in writing effective proposals, and it works.

So, spend more time doing the up-front work; i.e. your research, asking questions, consulting experts, before you write. We tell you what to look for.

(This) is one of those self-help books for those in sales and marketing who need information on basic business practices in small, easy-to-digest chunks…First drafts, editing, client contacts, it’s all here in a handy reference that, while not guaranteeing success, at least points those aspiring to a sales career down the right path with useful advice, along with illustrative examples. 

Edmonton Journal – Paul Marck, Journal Business Writer

 

You get to work with invaluable tools and concepts

  • Mind mapping – powerful, idea generator, think outside the box

  • Freewriting – thoughts and ideas you never knew you had

  • A format that works

  • Where to get help when you need it

Unlike any other books about business writing I’ve ever encountered…Written for both the novice and seasoned businesspeople and business writers alike…It is filled with solid recommendations on maximizing idea organization and how to make the final draft stand out. The author’s 25 years in business writing speaks by itself in the pages.

Jennie S Bev, Managing Editor
BookReviewClub.com Rating: 5 Extremely recommended

Take a look at the content

Proposals

Part I – Types of proposal
Details four types of proposal – RFP, informal, speculative, grant – and the characteristics of each

Part II – The Discovery Process
Without question the most important part of developing proposals – the up-front work. Understanding the client’s position and what the client wants to achieve. Extraordinary tools to help you, including two versions of mind maps to spark your creativity.

Part III – Research
The information you need – where and how to get it

Part IV – Your USP – Unique Selling Proposition
What makes you and your company new, better and different? Helps you craft a compelling and powerful piece of work

Part V – Writing up the proposal
What format will you use? Here’s an invaluable template to guide you

Part VI – Other considerations
Design and presentation can be the tipping point. So can follow up

 

Sales Letters

Part I – Establishing content and market
Clarity first: do you really know your product? Your customer?

Part II – Determining format
The steps you must know to get your customer’s attention

Part III – Writing and revising
How to write and revise your letter so the customer takes the action you want

 

Reports

Part I – Types of report
The most common reports you’ll face – Progress, Informative, Analytical

Part II – Planning and research
How to plan, terms of reference, who it’s for, research required

Part III – Analyzing what you’ve got
You’ve done the research. Now use those exploration tools to help figure out the situation

Part IV – Writing the report
You need a format and an outline. Here’s a pathway, plus guide to help you write and rewrite

Part V – Packaging the report
Can your reader understand your report and act on it? Presentation may make all the difference.

Part VI – Writing considerations
Tips on the writing process, like how to avoid writer’s block


Neil Sawers has over 25 years experience as a corporate writer, which he delivers to the reader as clearly and simply as humanly possible. Examples, recommendations of common tools to organize one’s thoughts, and a sprinkling of solid business advice fill out this superb, easy-to-use guidebook recommended for business writers of all skill and experience levels.

The Midwest Book Review – The Business Shelf

Pulling it all together

Getting the kind of information in this book takes years working with people and their organizations, asking questions, trial and error, and very importantly, making mistakes. I’ve been fortunate to have worked with some great people. What you’ll find in this book is a synthesis of all that experience. Hopefully you’ll avoid my pitfalls and make good use of what I’ve learned.

 

Extra value offer

I said earlier that the most important part of this book in terms of how to write proposals is The Discovery Process. Well we’re making it available to you for free. Subscribe to my mailing list and download The Discovery Process for yourself – and see what a difference it makes to your work.

 

I just finished reading your book on Proposals, Sales Letters and Reports. I consider myself very well-versed in the art of sales writing, but I learned a lot of new material from your book. Thank you for writing it.

Steve Slaunwhite, Copywriter and Author

 

Buying the book

This book retails for up to US $21.95. We offer you the opportunity to purchase it for $11.95. If you prefer, you can buy the e-book version for only US $7.95. To buy, simply visit the How to buy section

 

Our Promise to You

This promise is very straightforward. If, for any reason, How to Write Proposals, Sales Letters and Reports does not provide you with the value we are confident that it will, you may ask for a full refund.

You’ve got 30 days to think about this, from the date you receive the book. So check it out.

If you honestly believe you’re not learning, you get your money back. Simple as that.

Guaranteed.

 

I want this book to help you succeed in your business. I don’t care which business you’re in, though I do confess my major support for those of you just starting out with only a few employees – maybe only a one or two person operation. I know it’s challenging for new businesses to succeed. Well this book is to your success. Good luck.

 

                                                                                  —Neil

 

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